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  • Writer's pictureOlha Melokhina

What is personal branding photography?

Showing Up With Confidence

When you’re passionate about what you do it shows! It’s in your dedication to your craft, your resilience to overcoming obstacles and your passion for creating the best service or product for your clients. But what happens when your online presence doesn’t reflect what’s inside? What do you do when you hate the way you look in your images and squirm just thinking of posting them online? Don’t worry. I know exactly how you feel and I am here to help.

What Is Personal Branding Photography?

Take your brand message, your mission, your colors and your unique personality and bring it all together in an epic photo shoot that your clients will love. Personal Branding Photography is exactly what it sounds like, photography for your brand that focuses on your personality.

Your personal brand is what sets you apart from the crowd, it’s what makes you unique and interesting. Your personal brand is the experience only you can create for your clients and followers. It is what catches their attention when they are scrolling through Instagram and what makes them stop when they pause in front of your shop.

Your images are the first impression you make on your clients, they should be remarkable and convey the message you want your clients to hear when they think of your brand.

They should also be on-brand. They should match the mood and feeling of your business as well as the website and graphic design.

Is Personal Branding Photography Right For Your Business?

YES! Whether you are a real estate agent looking for a more stylized image to set you apart or a new business that needs to build an online presence, personal branding photography is right for you.

You can transform your business and elevate your brand when you understand the power your image brings to your brand. Clients, fans, followers… they all want to see and get to know the person behind the message.

The more honest and genuine the connection in your images, the better your audience will respond. Let this be your time to shine as the capable business owner you are, own it.

How Is Personal Brand Photography Used In Your Brand?

Your images can go on everything from your business cards to your website. They can be curated into your instagram and used in ads and banners. If you are a personal brand in today’s market, your image is your reputation and the first impression your clients will see. It should be world-class.

When thinking about the style and mood you want for your photography keep your marketing pieces and your brand colors in mind. Knowing how you are going to use your images will keep your imagery consistent and on-brand.

When Should You Invest In Personal Brand Photography?

The best time to invest in your first personal brand photoshoot is when building your website and social media presence. Having a solid foundation of content on your website and social platforms can boost your business credibility and give your clients the trust they need to hire you within seconds of visiting your website.

Update your website imagery every 1-2 years and your social media imagery as needed. Many of my clients like to shoot multiple mini-sessions a year to coincide with campaign launches and special events in their business. Professional personal brand photography coupled with authentic and honest snapshots of your daily life help to paint a full picture of who you are as a business owner and human being.


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